FireFly Robotics filed a Form S-1 on Oct. 7, 2026 for a proposed public direct listing of its common stock.
It applied to list on the Nasdaq Global Market under the ticker FFLY to support its autonomous turf robots. A direct listing lets existing stockholders sell shares to the public without the company issuing new shares. FireFly builds autonomous all-electric turf systems for golf courses, sports fields, municipalities and turf growers.
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What the filing proposes
FireFly said it filed the Form S-1 with the U.S. SEC on Oct. 7, 2026, according to the company announcement via GlobeNewswire company filing announcement.
Listing remains conditioned on SEC effectiveness, Nasdaq approval and market conditions. The application seeks a Nasdaq Global Market listing under ticker FFLY. The same announcement names Chardan as financial adviser for the direct listing. That role keeps the focus on sales by current holders rather than a traditional underwritten offering.
How the share sale works
FireFly itself is selling no shares and will receive no proceeds, Reuters reported Reuters report. Registered stockholders plan to sell up to 27.1 million existing shares if the registration becomes effective.
That means existing holders rather than new underwritten buyers are the affected sellers. No shares can be sold and no purchase offers can be accepted before effectiveness.
What FireFly builds
FireFly designs autonomous all-electric turf systems, the company said in its filing announcement. Its AI and machine-learning Autonomous Mowing Platform targets golf courses, sports fields, municipalities and turf growers.
The systems address labor-intensive mowing and harvesting work. The firm was founded in 2010 in Salt Lake City. It changed its legal name from FireFly Automatix to FireFly Robotics in June 2026 to emphasize robotics, according to its official site rebrand announcement.
What must happen next
The S-1 was not yet effective, so shares could not be sold and purchase offers could not be accepted, IPO Momentum reported listing status report. Directors and officers face 6- and 12-month lockups, leaving about 3.4 million shares initially available.
Investors must wait for SEC and Nasdaq clearance before any transaction. Reuters noted turf customers could gain a public supplier of labor-saving equipment if listing completes. Managers can track effectiveness and listing approval before planning purchases around a public vendor.
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